Allow Us to Introduce Our Readers

Our readers are educated, successful, enthusiastic and loyal.

  • 80% of our readers are females between the ages of 20 to 92, with the majority age 35 and older.
  • The vast majority are married, and over 83% are college educated.
  • In keeping with a higher level of education, our average reader’s household income reaches $60,000 or more per year. In fact, nearly 40% of our readers make $80,000 with 20% making $100,000 or more.
  • A whopping 70% of our respondents read our magazine monthly, and 12% are frequent readers.

Our readers linger over each issue and keep it a while.

  • Over 75% of those surveyed spend from 30 minutes to over an hour reading each issue.
  • Our readers tend to spend a considerable amount of time with each issue and keep it in their home for extended periods of time.

Our readers share their copies with others.

  • Survey results indicate that our readership is far greater than the 30,000 copies in print each month. An impressive 80% of our readers say they pass their copy of Country Roads on to someone else. (Note: the standard pass-along rate is 2.5 giving us 75,000 readers)

Our readers depend on Country Roads for
local cultural events information.

  • The vast majority of our readers depend on the Country Roads calendar for monthly events information, more than any other media outlet.

Our readers are fond of travel, cuisine, gardening, home improvement, music, and all things artistic.

  • Our survey told us several things we already knew, for example: Country Roads readers are food enthusiasts and tend to eat out a lot. They enjoy restaurant reviews, recipes and articles on renovation supply stores.
  • Numerous readers asked for more ads for gift shops and eclectic, unique local stores.
  • Reader's favorite ads are for art galleries, craft stores, bed & breakfasts, flea markets, restaurants, boutiques, fine apparel, jewelry stores, spas, travel agents, bookstores, music stores, garden supply stores and nurseries.

Our readers invest in antiques, buy books, new cars, upscale clothing and gifts; and make home improvements.

  • A clear majority of our readers make yearly investments in antiques.
  • Nearly 80% purchased a new car within the past five years, with many having bought up to three new cars.
  • Over the past two years, our readers began more than one renovation project, with almost half having started two or more home renovation projects during that time.
Country Roads’ Readership Survey
Conducted by Anne Cunningham, Ph.D.
Office of Research and Professional Service
Manship School of Mass Communication
Louisiana State University
Baton Rouge, LA • July 17, 2004

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